Conducting film functions even before the release of the film has become a routine aspect nowadays. The purpose of this system is to get publicity and create awareness.

The producer of Ekarudra Devi Films Channupati Nagamalleswhari held a public function at Lakshmi Devi Nagara in Bangalore that in the presence of school children and their parents. Before the release of the audio album brought out by Lahari Recording Company the 80 students were honored for scoring good marks in the last year SSLC examination. The Veena Education Society students were also handed over an Audio CD of ‘Nee Illadhe’ on this occasion.

MLA Srinivas, city corporation members, Lahari Velu, financier Nagesh Kumar, music directors Ashle-Abhilash, hero Raghu Mukerjee were also present on this occasion.

‘Nee Illadhe’ is a film on an innocent village belle coming to Bangalore and learning music from tutor. What happens in the process of learning music? Pooja Gandhi and Raghu Mukerjee play the prominent roles. Shivaganapathi is the director of this film.